Marketing Blog: Dominoes
I picked this article because I’ve always liked seeing how big brands like Domino’s keep themselves interesting. Most people know Domino’s as a fast, cheap pizza place. So when I saw they changed their logo, packaging, and even the way they spell their name (adding extra M’s!), I was curious. Why would a brand that’s already successful change so much?
What the Article Talks About
The article I read is called. "Domino's Debuts an All-New Rebrand with a Catchy Jingle from Country Star Shaboozey It came out in October 2025 and explains the major updates Domino’s just made to its brand. Here are the three main points:
New Name Look: Domino’s is now calling itself “Dommmino’s” with three M’s. This is supposed to remind people of the “mmm” sound we make when something tastes good.
New Logo and Packaging: The logo has been cleaned up, and the pizza boxes look fancier, using black and gold in some designs to look more premium.
New Jingle by a Popular Artist: The company worked with country music star Shaboozey to create a new jingle — a fun way to help people remember the brand with music.
Even though Domino’s is already doing well in sales, they wanted to freshen up their image to stay popular with younger customers.
Domino’s Value Proposition
Domino’s gives customers fast, reliable, and affordable pizza delivery. They want to be the easy choice when you’re hungry and don’t want to cook. Their brand is built on speed, convenience, and consistency.
Marketing Relevance
This rebrand shows how companies use marketing to stay relevant, even if they’re already doing well. Domino’s is using design (logos and boxes), sound (the jingle), and a fun spelling twist (Dommmino’s) to stand out. The jingle helps them reach people through music, especially younger generations who are influenced by pop culture.
They’re also trying to make their food feel more special with the upgraded look. Even though the pizza hasn’t changed, the packaging gives the impression that it’s more premium.
Challenges Domino’s Faces
Domino’s faces some big challenges:
Standing out in a crowded pizza market.
Not confusing customers with the new spelling.
Making sure the rebrand feels real, not just a gimmick.
They also need to make sure their new look and sound match the actual customer experience. If the pizza or service doesn’t improve, people might ignore the changes.
What’s New and Unique
This rebrand is different because:
The “mmm” spelling is creative and connects with taste and cravings.
They used a country music artist to launch a new jingle, which makes the brand more memorable.
The new packaging helps the pizza feel more upscale, without changing the price.
It’s a smart way to attract new customers and get people talking without changing the food.
Was It a Good Idea?
Yes, I think this was a smart marketing move. Domino’s didn’t wait until sales were bad. They acted while things were good, which is rare. The rebrand is fun, simple, and gets people’s attention.
However, I think they should have explained the changes more to customers. A short video or social media post showing how the ideas came together would help people connect with the brand more.
If I Were in Charge
If I were the Domino’s marketing manager, I would:
Create a TikTok challenge or Instagram reel using the new jingle.
Give customers a discount or free side for trying the new packaging.
Ask fans to share their own “mmm” moments with the new look.
Make sure the quality of the pizza and delivery stays high to match the new branding.
What I Learned
From this article, I learned that rebranding isn’t just about changing a logo. It’s about changing how people feel about a product. Domino’s is trying to make their food feel more fun, modern, and crave-worthy. Marketing like this helps old brands stay fresh in people’s minds.
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