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Social Listening Blog: Amazon

  Why I Picked Amazon I chose Amazon because it’s one of the biggest global brands and always in the mix of marketing innovation and consumer reaction. Recently I noticed a lot of chatter online about its big sale events (especially Prime Day 2025) and wanted to explore how Amazon uses social media, how people respond, and what lessons we might draw for marketing. Since it is relevant, visible, and has many marketing layers, it makes a good case for “social listening.” Background: Amazon & Its Value Proposition Amazon is a massive e-commerce and technology company offering everything from retail, digital content, logistics, cloud services, to advertisement platforms. Its value proposition to consumers: wide selection,fast delivery, convenience (and for Prime members, additional benefits like exclusive deals, streaming, etc.). In marketing terms, Amazon often promotes major events such as Prime Day to reinforce exclusivity for Prime members, drive sales volume, build brand loya...
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Marketing Blog: Dominoes

  I picked this article because I’ve always liked seeing how big brands like Domino’s keep themselves interesting. Most people know Domino’s as a fast, cheap pizza place. So when I saw they changed their logo, packaging, and even the way they spell their name (adding extra M’s!), I was curious. Why would a brand that’s already successful change so much? What the Article Talks About The article I read is called. " Domino's Debuts an All-New Rebrand with a Catchy Jingle from Country Star Shaboozey It came out in October 2025 and explains the major updates Domino’s just made to its brand. Here are the three main points: New Name Look : Domino’s is now calling itself “Dommmino’s” with three M’s. This is supposed to remind people of the “mmm” sound we make when something tastes good. New Logo and Packaging : The logo has been cleaned up, and the pizza boxes look fancier, using black and gold in some designs to look more premium. New Jingle by a Popular Artist: The company worked ...
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Sports Marketing

  My name is Chase Carry. I am 19 years old and a sophomore, dual-enrolled at OSU and Linn-Benton. I am a business admin with a minor in sports management. I plan to fully switch to marketing at some point soon. I have always been passionate about sports. Sports have always interested me because they bring people together, create excitement, and showcase hard work and teamwork at their best. I love how sports can unite fans from all backgrounds and inspire a sense of community and pride. Whether it’s the thrill of a close game, the strategy behind every play, or the dedication athletes show, sports have a way of motivating people to push their limits and chase their goals. Watching or participating in sports reminds me how passion and effort can lead to success — both on and off the field. I want to become a sports marketer because it combines my love for sports with my interest in creativity and communication. Sports marketing is about connecting fans to the teams and events they ...
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