Social Listening Blog: Amazon
Why I Picked Amazon I chose Amazon because it’s one of the biggest global brands and always in the mix of marketing innovation and consumer reaction. Recently I noticed a lot of chatter online about its big sale events (especially Prime Day 2025) and wanted to explore how Amazon uses social media, how people respond, and what lessons we might draw for marketing. Since it is relevant, visible, and has many marketing layers, it makes a good case for “social listening.” Background: Amazon & Its Value Proposition Amazon is a massive e-commerce and technology company offering everything from retail, digital content, logistics, cloud services, to advertisement platforms. Its value proposition to consumers: wide selection,fast delivery, convenience (and for Prime members, additional benefits like exclusive deals, streaming, etc.). In marketing terms, Amazon often promotes major events such as Prime Day to reinforce exclusivity for Prime members, drive sales volume, build brand loya...